Part of our commitment to Africa is to give back to the people and places of this amazing continent through partnering with an organization called Touch the Land.

We identify small to medium sized tourism businesses that offer travelers the opportunity to experience unique African places, activities and people. Some of the aspects taken into consideration when adding a property under the Touch the Land banner is as follows:

1. Many of these business are community owned and operated.
2. Tourism businesses that benefit communities through partnerships, training and employment opportunities.
3. Some businesses are situated in rural areas, benefiting the surrounding communities directly.
4. There is a strong sense of an authentic taste of Africa's rich and varied history and culture.

The Safari Co. then promotes these businesses through our extensive marketing network where they will reach potential customers to plan their holiday arrangements. Tourism plays a major role in job creation and makes a real difference in the lives of many communities throughout Africa.

The best of all, when you use The Safari Co. website to plan your African safari you are making a real difference in the lives of the people in Africa! If that makes you feel good, that's exactly what it's suppose to do. It's great to do this together.

Read more about Touch the Land and the work they do. See how you can make a difference.