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the internet levels the playing field - join the game |
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click here for advertising options |
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| We limit the number of profiles per category on The Safari Co., specifically for the benefit of all our members. This ensures an exclusivity and a high level of exposure which should translate into |
more bookings for every member of The Safari Co. Any applications received for categories that are currently full will be placed on a waiting list and we'll advise you as soon as space becomes available. |
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Advertising on the internet gives your business unparalelled exposure to the millions of potential clients across the globe that book and search for travel services on the worldwide web.
Millions of travelers do their research (about 85%) and book travel on the internet. Over 54% of online shoppers’ worldwide book travel related services on the internet - travel is the number one product bought by internet users; higher than computer software (26%) and books (24%).**
Any tourism business and travel service should take advantage of this huge worldwide market. 
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Online marketing and advertising can far outweigh the responses you get from other media resources (such as magazines, radio and newspaper) if effectively managed. Travelers (leisure and business) are becoming more informed about their intended destination by means of research and travel information sourced on the internet. They want to deal direct with the experts and service providers. Advertising on the internet is one of the most cost-effective ways to advertise with no print runs or expensive air time.
Find out how The Safari Co. promote your business to this massive audience. |
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| The Safari Co. was registered in August 2002 and has ever since promoted holidays in southern and east Africa to a worldwide audience. Our website is one of the most effective safari tourism websites on the internet with high rankings on all the top search engines for most industry related search terms (the words people use to search for information on search engines like Google).We have been succesfully delivering a consistent stream of enquiries from both local and international clients in all aspects of the African tourism industry. |
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Our main focus is on African safaris, as this is the first association tourists make with an African vacation.
We however do not limit our exposure to only the safari industry as all tourism related businesses benefit from the 'safari' concept travelers think about when planning their holiday to Africa. We also have a strong presence in the Africa Weddings and Honeymoons in Africa categories as well as the Indian Ocean islands. |
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| The Safari Co. features on Google's 1st page for many search terms: (click on any of the links below to see examples of our search engine popularity) |
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Africa related search terms
 african safari travel - 1st page of about 1,290,000 results
african travel company - 1st page of about 83,900,000 results
when to travel to africa - 1st page of about 145,000,000 results
africa detailed map- 1st page of about 7,800,000 results
africa safari company - 1st page of about 4,360,000 results
General map related search terms
detailed cape town map - 1st page of about 24,500,000 results
kruger map - 1st page of about 2,050,000 results
kruger accommodation map - 1st page of about 1,850,000 results
okavango map - 1st page of about 139,000 results
detailed botswana map - 1st page of about 9,490,000 results
masai mara map - 1st page of about 115,000 results
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Region and category related search terms
tropical island holiday - 1st page of about 2,450,000 results
namibia lodge safaris - 1st page of about 278,000 results
botswana lodge safaris - 1st page of about 321,000 results
safari company - 1st page of about 12,600,000 results
wedding africa - 1st page of about 46,800,000 results
romantic honeymoons africa - 1st page of about 4,890,000 results
self drive africa - 1st page of about 1,730,000 results
horseback safaris africa - 1st page of about 573,000 results
camping safaris in africa - 1st page of about 1,610,000 results
indian ocean islands - 1st page of about 45,600,000 results
south africa family safaris - 1st page of about 694,000 results
elephant back safaris - 1st page of about 394,000 results
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| Please note: All Google searches were done on the latest Chrome browser. The above is just a small representation of some of the keywords we ranked for on Google.com at the time. Please contact us if you require more search results of a specific category, destination or country. Please keep in mind that rankings change significantly as Google updates their algorithm on a regular basis. The Safari Co. has been promoting Africa online since 2002, so we know what to do to stay visible. |
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The Safari Co. has focussed on promoting African tourism to a local and international audience for the past sixteen (16) years. When travelers search for information on the internet during the crucial 'dreaming' phase of their holiday, they find The Safari Co. and start planning their holiday. This is when your business profile and details should be available to them.
The Safari Co. website is a place where the traveler and travel service provider can meet to discuss the perfect holiday to Africa. |
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The Safari Co. allows travelers to confidently plan their African holiday, and with participating travel partners we create an effective platform where African travel is promoted effectively.
We focus on linking travelers to suitable travel service providers, and provide them with helpful, well organized information to assist in planning their African holiday. Our purpose as an online marketing vehicle is to grow your online profile to ensure that you are visible to all potential customers planning to travel to Africa. |
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| #1 |
Deal direct with your clients & confirm more bookings |
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You know your business better than anyone else, so you can sell it effectively to your potential clients. When you receive direct enquiries and deal direct with these potential clients, it converts into more bookings. |
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No commissions or booking fees payable! |
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You only pay an annual members fee and nothing more. You deal directly with the clients as your full contact details are provided. |
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Unique web pages for your business |
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Your online business profile includes a 3 to 5 page professionally designed website on The Safari Co. site. Click here for an example or here for the full description of a business profile.
Usability: The Safari Co. website is easy to use and clients can contact you directly by email or phone.
Search: The comprehensive search functionality ensures that you are found by travelers. The results page listings are clear and descriptive with an image, price, category, grading, description and enquire/book links. - search by map - search by location - search by category |
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Send us your news and grow your online profile - submit articles, photos and videos |
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Increase your exposure by submitting articles, photos and videos. This content is carefully distributed through various channels (on The Safari Co. and social media sites) with links back to your profile to give you additional exposure. |
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Submit specials and travel deals to a targeted client base asking for specific offers |
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The site users (travelers) subscribe to specials and discounted deals on a category basis, so when your specials are submitted, these are then forwarded to this highly qualified customer base. |
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Using social networking to promote Africa Travel - Facebook, YouTube and Twitter |
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Facebook, YouTube and Twitter*** are the 3 most succesful social networks in the world. People love social networking and it's a great place to create awareness and promote your business. We have developed a social networking syndicate (with the major focus on the above mentioned three) to distribute your news, articles, photos and videos on Africa Travel. It's also a great way to get your specials out there. |
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Feature on profiles of complimenting businesses to create cross linking - on mutual approval |
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Exchange links to your profile with other businesses featured on The Safari Co. This creates additional awareness and allows for more exposure. An example of this would be a hotel that links with a tour operator or car hire company. We limit the number of links to 10 per listing. |
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Further advertising opportunities available |
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For those members who would like more exposure, we offer a limited number of high visibility adverts on specific pages. These adverts are in the form of featured listings, priority listings and banner adverts. See examples and costs of these effective, high visibility adverts here. |
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Online Marketing and Web Development assistance available on request |
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Our field of expertise lies in the online world. It is our job to know online marketing and associated web development. We will gladly assist with any needs that your business might require in these fields, be it putting together a comprehensive online campaign, helping to set up a facebook page or upgrading your current website.
It's always good to know you have someone on your side with these skills. |
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Support Community Development in Africa - fighting poverty through everyday actions |
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Last but definitely not least, we seek to redistribute some of the wealth the business creates to those people that need it most. We do this by donating 10% of our profits each year to a foundation called Touch the Land. These guys implement rural community development projects in the countries featured on our website.
The foundation's vision is to build sustainable futures for some of the poorest people in Africa. Currently our focus is on supporting rural communities dependent on subsistence agriculture because we believe it is the most effective way of bringing real change into the lives of families. It creates food security after the first season but more importantly, it also brings dignity as they are empowered to do something about their situation themselves. It is also the first step towards taking whole communities out of poverty permanently.
The best of all, when you use The Safari Co. website you are making a real difference! It's great to do this together.
Read more about Touch the Land and the work they do. It's easy to make a difference. |
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** According to an eMarketer Digital Intelligence study on online shopping
*** According to Alexa.com's rankings |
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why get listed on the safari co. 
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