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For assistance with advertising, send us a support email
frequently asked advertising questions

Select a plan that will work for your business.

Click on the below advert types to see more detail.

Advert Type
Setup Fee
Business Listing
More Directories
Add Packages
Featured & Priority
Articles & News
Photo & Videos
Standard Listing
Full listing
Listing + Extras
Full listing
1 extra directory
1 itinerary/package
Listing on Steriods
Full listing
1 extra directory
2 itineraries/packages
Featured/Priority Listing
Travel Experts
Travel Expert Listing
2 extra directories
5 itineraries/packages
Featured/Priority Listing
All + Banner Ads
Full listing + Banner Ads
5 extra directories
10 itineraries/packages
1 Featured & 1 Priority
Have Additional Needs & Requests?
If you have advertising needs not covered by one of the above options, contact us to find out more about our custom ad campaigns and promotional drives which include page sponsorships, product launches, promotional editorials and video promotions.
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Our packages frequently asked questions advertising support
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Click here to see our advertising packages Frequently Asked Questions Answered Contact us with advertising questions Need advertising support? Advertising Guidelines
  Comprehensive Online Business Profile : only US$ 19.99 per month

Your business profile consists of:
a full description page with 6 x photo gallery
facilities, services and/or detailed itinerary/ies
rates and includes with a 'specials' section
a booking/enquiry form (enquiries sent direct to you)
traveler reviews and comments
location and directions (with Google map)

This 'mini website' is a complete representation of your business and the services you offer to clients. Full contact details ensure that clients deal with you directly - this ensures a high success rate and more confirmed bookings.

Here are a few examples of a business profile:

Accommodation: Mumbo Island Lodge
Tour Operator: Distinctive Africa
Tour Package: Migration Routes
Wedding Services: Daena Chanel Photography

Validity: 12 months

  Add Additional Directories to Your Business Profile : US$ 4.99 per additional category per month

Your profile is listed under your main category of choice. Increase exposure for your business by featuring in any of these additional directories:

Wedding Venues Directory
Conference Venues Directory
Health Spas & Hydros Directory
Romantic Places Directory
Golf Directory

  Add Packages, Tours & Itineraries : US$ 4.99 per itinerary per month

Every package/itinerary featured on The Safari Co. has its own profile (see exampleitineraries-packages) and is listed in and searchable by its respective category and destination (i.e. Horseback Safaris in Botswana).

When it comes to holiday decisions, after destinations, packages and itineraries play a major role in the choice of a holiday. Be found when travelers look for the holiday packages you have on offer.

  Article Publishing [ tell the world your story, one article at a time ] : included in profile package

We promote your business by publishing and distributing articles about your services, region or category online. Every article is then linked backed to your business profile. Use this service to provide travelers with your expertise and knowledge by writing informative articles that will help them plan the perfect trip, and then increase the visibility of your online profile. Publishing subject to The Safari Co.'s approval.

This service is included in the business profile package articles

Increase Visibility : In-article banner adverts are available for Safari Co. members in articles written by that member at a 50% discounted rate per banner. General articles written by a Safari Co. author are open for banner advertising at the normal rate. See 'Banner Adverts' below.

  Photo & Video Submission [ show the world what they're missing ] : included in profile package

Every month we have a TOP10 CHALLENGE photo & video competition where the travelers vote for their favourite photos or videos. Every photo and video give credit to the owner and will provide further exposure of your business. Send us your brilliant photographs & videos, and we'll make sure the world enjoys it! Photographic and video entries are subject to The Safari Co.'s approval.

This service is included in the business profile package photos

Learn more about the TOP10 Challenge and see how you can make the most of your photos.

  High Visibility Adverts - turbo boost your business
High Visibility Adverts - take your business to the next level
  Featured Listing [ limited to only 4 per page ] : US$ 49.99 per month

A featured listing takes your profile to the next level. Your results listing gets displayed on the chosen content pages for optimum visibility - see example on the right in the orange box.

The listing includes an image, a short description, your main category, location, a price range, 'eco-friendly' icon, 'social responsibility' icon and guest rating (if applicable).

Your featured listing links to your full profile, rates & specials page, traveler reviews and enquiry/booking page.

Here are a few examples of featured listings:
Destinations in Africa
Weddings in Africa
Indian Ocean and African Islands

12 months - US$49 per month

  Priority Listing [ limited to only 3 per results page ] : US$ 49.99 per month

A priority listing makes you stand out from the crowd - literally! Get top placement of your profile within the results pages of your choice and get noticed by more travelers. The 3 priority listings are at the top of the first results page and it puts you at the top of your game.

12 months - US$49 per month

  Banner Adverts [ placed on subject relevant web and blog pages ] : US$ 149.99 per month

Banner ads are placed in-text on subject relevant web pages and travel blog pages for best visibility. These attention grabbing adverts increase the interest in your business significantly.

There are 3 types of banners available:
Used together: [as per example in this screenshot]
640 x 90 leaderboard
300 x 250 rectangle

Used alone: [see an example in the side menu]
600 x 160 skyscraper

US$149 per month

  Contact a Travel Expert [ limited to 4 per category ] : US$ 79.99 per month

Plan and book complete Africa travel packages for travelers from start to finish. Offer your expertise to travelers looking for a specialist to organise their holiday in Africa.

The Travel Expert Category includes:
A listing on the category and/or destination Travel Expert page
An enquiry form directly from your Travel Expert listing
Every Travel Expert
listing includes 5 itineraries

The button prominently features on the top of most pages of The Safari Co. website, excluding the profile pages. When a
client wants assistance in putting together a holiday in Africa, they'll contact one of the travel experts featured in that category.

A Safari Co. travel expert is a tour operator, travel agent or travel management company that specializes in working with travel consumers, their enquiries and reservations on a day-to-day basis. Quick responses, high service levels and competitive prices are crucial to the success of a travel expert.

Travel experts are categorized by destination and/or category and feature on the relevant web page's 'contact a travel expert' section. Potential customers complete a comprehensive enquiry form which is sent directly to you. You then deal direct with the clients to plan and book their holiday arrangements.

If you are a tour operator, travel agent or travel management company, this is a great opportunity to increase your client base by making use of The Safari Co.'s ranking on the search engines.

Travel experts are subject to approval by The Safari Co.

  Printable Travel Guides [ read and used by travelers ] : from only US$ 14.99 per month


The Safari Co. publishes a collection of destination and category specific travel guides that travelers download, save and/or print to take with them on holiday. These helpful travel guides are packed with useful information for travelers to enjoy while they're on vacation - a great way to get more clients.

There are various advertising opportunities to promote your business in your destination's travel guide. Here are some:

Business Listing: US$14.99 per month for 12 months

Quarter Page Ad:
1 month - US$69.99
3 months - US$149.99
12 months - US$449.99
Half Page Ad:
1 month - US$99.99
3 months - US$219.99
12 months - US$749.00
Contact us for the travel guide advertising guidelines.
  The Safari Times [ news to the travel industry and travel community ] : various promotional opportunities available

The Safari Co. writes two seperate monthly online news publications to our travel community (subscribed travelers) and the Africa travel industry. These newsletters are packed with the latest news and stories from the Africa travel industry. Our aim is to promote the region of southern and east Africa as a whole and to keep everyone up to date with what's happening.

The benefits of our news publication include:
creating brand awareness to both travelers and the industry
announcing new developments or relevant news
advertising specials to the travel consumer
introducing new features, routes, packages, changes, upgrades
features on specific destinations and categories
job opportunities in the travel industry

The Safari Times has different promotional opportunities available for exceptional exposure to a targeted audience.

Contact us for the newsletter advertising guidelines.
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  Important notice :
The Safari Co. is NOT a booking agent - we provide useful information about Africa Travel and connect you directly with the best travel services in Africa, so that you get the best service at the best price. Deal direct and SAVE.
  For the traveler:   For the travel business:
Have fun planning your holiday in Africa - start here Be a part of what we do and turbo boost your business here
Help us keep it fresh - report incorrect and outdated information here Submit articles, videos or photos here
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Advertise On The Safari Company | Adevertising Products and Pricing | Online Travel Marketing
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