What is The Safari Co. about?
The concept of The Safari Co. is to promote the African travel industry. And we need your help to do so, as you are the professionals and you have what potential travelers want.
Our job is to attract travelers, both local and international. We have been doing exactly that for the past 10 years and have seen great success online. Since 80% of all travelers do their research online, that’s where we spend most of our time promoting Africa travel. Are you visible online? The Safari Co. ranks well on all search engines and it ensures that potential travelers finding us are looking for Africa related travel services – thus delivering qualified enquiries to our partners.
So how does it work?
1. Promote your business directly to a global and local travel audience by adding an online profile of your business on The Safari Co. Here’s more info…
2. Send us articles and press releases about your business and Africa travel. We will review your content and, once approved, will add it to The Safari Co. Your article will then be promoted to our audience via the articles search engine, content feeds to subject specific pages around the website and social media syndicate. A link to your profile will ensure that you get the necessary exposure. Check out our articles section to see an example…or send your first article.
3. Send us photos and videos of Africa and on approval, it will be added to our photo and video search galleries. Every photo and video are sorted by category and destination. It will also have a link back to your profile for more PR.
If you’re not a keen writer or photographer, please email us for an interview. If you have a compelling subject to talk about, just let us know and we’ll do an interview over the phone, by email or on video.
This powerful promotional service is free to the entire African travel industry. As a Safari Co. partner you will have the added benefit of generating amazing awareness of your travel business to travelers during the crucial planning phase of their holiday.